MMMS Group Limited (“We”) are committed to protecting and respecting your privacy.

This policy (together with our Terms of Use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is MMMS Group Limited of 8 Nelsons Row, London, United Kingdom, SW4 7JT.

Our nominated representative for the purpose of the Act is Andrew Calvert.


We may collect and process the following data about you:

  • Information that you provide by filling in forms on our site (our site). This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you report a problem with our site.
  • If you contact us, we may keep a record of that correspondence.
  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Details of transactions you carry out through our site.
  • Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.


We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.


The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


We use information held about you in the following ways:

  • to ensure that content from our site is presented in the most effective manner for you and for your computer;
  • to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
  • to carry out our obligations arising from any contracts entered into between you and us;
  • to allow you to participate in interactive features of our service, when you choose to do so; or
  • to notify you about changes to our service.

We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by post or telephone.

If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.

If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.

If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (the registration form).

We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.


We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may disclose your personal information to third parties:

  • in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
  • if MMMS Group Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets; or
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use and other agreements; or to protect the rights, property, or safety of MMMS Group Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.


We fully comply with our obligations to you under the Data Protection Act (1998) and the GDPR.


Hotjar may collect and process information which is automatically and passively collected, whilst You navigate through and interact with the content on our site, together with information on Your device or computer (such as cookies).

The sole purpose of passively collecting your information is to improve your experience when using our site.

Through the Hotjar code embedded on our site, the information collected and processed includes:

device’s IP address (captured and stored in an anonymized format);

device screen resolution;

device type (unique device identifiers), operating system, and browser type;

geographic location (country only);

preferred language used to display our site.

Mouse events (movements, location and clicks)


For a sampling of visitors, Hotjar’s servers automatically record information which is collected from our website. This data includes:

referring URL and domain;

pages visited;

geographic location (country only);

preferred language used to display the webpage;

date and time when website pages were accessed.

Our site uses Hotjar cookies to collect non-personal information including standard internet log information and details of your behavioural patterns upon visiting our site.

For more info about the cookies We make use of, please visit Cookie Information.

How Hotjar secures data

Hotjar has implemented various measures to ensure that the information is adequately protected against unauthorised access, use, disclosure and destruction. Please keep in mind that risk can never be eliminated but can be significantly mitigated and reduced. All measures which Hotjar has taken significantly reduce the risk. Hotjar shall not be held liable by any Third Party, including You, in any event of unauthorized access, use and/or disclosure of information provided that such is not due to Gross Negligence, willful misconduct, fraud or bad faith by Hotjar.

Security measures adopted by Hotjar include:

access to the information stored within Hotjar’s servers is restricted to a limited number of Hotjar employees and to users designated on our Customer’s accounts and Third Parties who can access the information only in specific and limited circumstances and are bound by confidentiality;

Hotjar’s servers are protected by a) firewalls establishing a barrier between Our trusted, secure internal network and the Internet and b) IP restrictions, limiting access to whitelisted IPs;

each Customer may only access information pertaining to its Customer Website that it is tracking and to the specific End Users visiting such Customers Website;

we use HTTPS for Hotjar’s Services providing secure transfer of data to prevent wiretapping and man-in-the-middle attacks;

Hotjar reviews its information collection and processing practices periodically and will review and amend this Privacy Policy accordingly. Please review our Technical Information  for more details.

Access and Disclosure

Hotjar does not rent or sell Your information, but we do disclose Your information to a limited set of trusted Third Parties in the situations explained below, for which You, by using our Services, hereby explicitly consent.

we will disclose Your personal information where We are bound to do so, at law or via a court order as well as to meet any legal or regulatory requirement or obligations. We will use all reasonable efforts to ensure that those requirements or obligations are in accordance with Applicable Law;

we reserve the right to disclose Your information to any Third Party if We have reasonable information to believe that the disclosure is necessary for the purpose of an investigation and/or for the enforcement of any breaches of the Terms of Service (if applicable), to detect, prevent or otherwise address fraud, security, technical issues or other irregularities or illegalities, protect the rights and interests as well as the property of Hotjar;

we may also share aggregated anonymized, non-personal information with the public or with any Third Party for publishing industry trends related to Hotjar’s Services.

Hotjar’s business and Services are constantly developed and improved and the Privacy Policy and the Terms of Service will thereby also change to take account of any related changes to the Customers’ Websites.

We may revise this Privacy Policy from time to time. The most current version of the policy, found at will govern Our use of Your information collected and processed from a Hotjar Enabled Site.

We will provide You with advance notice of the modifications via email to the email associated to Your account and by posting a written notice on Our Site and You hereby agree that this shall constitute adequate notice in this regard. All changes to this Privacy Policy automatically take effect on the sooner of the day You use the Site and/or Services, or 30 calendar days after they are initially posted on the Site. Your use of the Site and/or Services following the effective date of any modifications to this Agreement will constitute Your acceptance of the Agreement, as modified.

End Users

If you are a visitor of a website which is running the Hotjar Service, this section applies to you.

This section of our Privacy Policy explains the details of how Hotjar collects information from Your browser and device when you access the Customer Websites. For the purposes of the services that Hotjar provides to Customer Websites, Hotjar acts as Data Processor and solely processes all personal data in accordance with the instructions received from Our Data Controllers, the owner and/or operator of the Customer Websites. This includes how Hotjar collects information from the End User’s browser and device when an End User accesses the Customer Website.

The following information may be collected related to the End User’s device and browser:

device’s IP address (captured and stored in an anonymized format as described in our Technical Information);

device screen resolution;

device type (unique device identifiers), operating system, and browser type;

geographic location (country only);

preferred language used to display the Hotjar Enabled Site.

User interactions

Mouse events (movements, location and clicks)


Log data

For a sampling of visitors, Our servers automatically record information which is collected from Hotjar Enabled Sites. This data includes:

referring domain;

pages visited;

geographic location (country only);

preferred language used to display the webpage;

date and time when website pages were accessed;


You may opt-out from having Hotjar collect Your information when visiting our website at any time by visiting Hotjar’s opt-out page and clicking ‘Disable Hotjar’.


Any changes we may make to this Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to